C.K. Prahalad News & Articles
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Selling to the Poor (By Allen L. Hammond, C.K. Prahalad)Foreign Policy, May/June 2004 Searching for new customerseager to buy your products? Forget Tokyo’s schoolgirls and Milan’sfashionistas. Instead, try the world’s 4 billion poor people, the largestuntapped consumer market on Earth. To reach them, CEOs must shed old conceptsof marketing, distribution, and research. Getting it right can both generatebig profits and help end economic isolation throughout the developing world. India votes for Anil Ambani in DNA pollIndia votes for Anil Ambani in DNA poll Start Your Quest For Enduring Success By Taking ‘Strategy’ Out Of … A Night’s Sleep, Ultracheap University observes annual King Symposium MLK opener links King s teachings to business world Learning to Listen: Technology And Poor Communities Marketing function needs to be re-engineered Davos: Stars, Snow, and SeminarsDavos: Stars, Snow, and Seminars 2005: The marketing year that was Start Your Quest For Enduring Success By Taking ‘Strategy’ Out Of … India votes for Anil Ambani in DNA poll University observes annual King Symposium Jones Soda’s Secret Product Innovation - The way to go Marketing function needs to be re-engineered Recent Articles
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